Tuesday 13 October 2026Australian online retail, reported from inside itSend a tip
THE ECOMMERCE REPORT

Advertise with The Ecommerce Report

Our readers are the people who sign off on a platform migration, a carrier contract or a six figure ad budget. There are not millions of them. There are the right ones.

Who reads this site

Founders and ecommerce managers at Australian retailers turning over between 500,000 and 40 million dollars a year, plus the agencies, 3PLs and platform partners who sell to them. Two thirds are in New South Wales and Victoria, and about a fifth are in New Zealand.

Figures are self reported and refreshed each quarter. Ask us for the raw analytics view if you want to see it yourself.

What you can book

PlacementWhere it sitsFrom
LeaderboardTop of every article, above the headline$420 per month
In-article panelAfter the third paragraph, site wide$540 per month
Sidebar cardSticky on desktop, inline on mobile$320 per month
Newsletter slotOne ad per issue, top or mid$260 per issue
Category takeoverEvery page inside one category for a month$900 per month
Sponsored articleWritten by us, labelled, permanentSee sponsored posts

What we will not run

No pop-unders, no auto playing audio, no interstitials over the first paragraph, and nothing that tracks readers across other sites without consent. Gambling, payday lending and anything that promises a guaranteed financial return are declined regardless of budget.

How booking works

  1. Tell us the goal. Clicks, signups, brand awareness or a launch date. The answer changes what we recommend.
  2. We send a plan. Placements, dates, price and the expected impression range, in one page.
  3. Creative and approval. Send artwork or let us build it. Nothing goes live without your sign off.
  4. Live, then reported. You get impressions and clicks at the end of each month with no rounding up.

Frequently asked questions

Can I buy a review of my platform or 3PL?
No. You can buy advertising around our coverage and you can buy a clearly labelled sponsored article. You cannot buy our opinion, and we will not write a comparison table that happens to rank you first.
Do you accept programmatic advertising?
Only in the sidebar slot, and with a strict category block list. Direct bookings get better placement and better reporting.
What are the creative specifications?
Leaderboard 970 by 250 and 728 by 90, in-article 600 by 500, sidebar 300 by 250. SVG, PNG or a hosted HTML5 unit under 150kb. We will build the creative for you at no charge on bookings of three months or more.
Is there a minimum booking?
One month for display, one issue for the newsletter. Category takeovers are a minimum of one month.
How do I get the media kit?
Email us and it comes back the same day, with the current traffic screenshots attached.

Ready to talk, or just want the media kit? Email [email protected] or use the contact form.