PayPal targets non-profit organisations with Blackbaudnow in new Au marketing push.
As part of a marketing push targeting non-profit organisations, PayPal Australia has announced the upcoming release of a localized version of a web-site builder service from US company Blackbaud.
“We identified a gap in the market and designed this programme to help more organisations tap into the internet’s revenue building capacity, while also helping to build new markets for PayPal” said
Glenn Lim, global head of Alliances and Vertical Markets for PayPal.
According to PayPal, most organisations in the Australian non-profit and education sectors are yet to take full advantage of ecommerce.
It said a 2008 survey* of Australian non-profit organisations found that whilst 81% had a website, only 27% used it to sell goods and services online, while as little as 22% used the Internet for fund-raising.
Certainly the potential is considerable. According to the same survey, the not-for-profit sector in Australia includes over 700,000 not-for-profit organisations 100,000 incorporated associations and 10,000 companies limited by guarantee.
PayPal clearly sees the sector as an area where it can grow its business.
“PayPal solutions meet a wide range of payment processing needs, from enabling charities to raise funds online, to helping schools collect fees more efficiently and securely – our aim is to bring the benefits of ecommerce to the wider community” said Lim.
A new integrated web-site builder service, known as Blackbaudnow, to be released down-under sometime later this year, is expected to help PayPal realize that aim.
The service has been developed by Blackbaud - a US software development company that specializes in providing accounting, fund-raising and related solutions to non-profit organisations.
Blackbaud was founded in 1981, and works exclusively with non-profits and boasts some 22,000 organisations, including the American Red Cross amongst its customers.
Listed on the NASDAQ, it has some 1700 employees and offices in London and Sydney as well as in its native USA.
The company reported revenues in excess of $US71million for the first quarter of 2009, up 8% compared to the same quarter last year.
On 30th March this year Blackbaud in the US announced a partnership with PayPal which appears to have been the basis for the local announcement.
It announced a new service known as Blackbaudnow, offering a templated website with PayPal already integrated.
"Built on Blackbaud’s proven technology platform with secure payment processing through PayPal, BlackbaudNow provides a simple tool to help nonprofits quickly grow their supporter bases,
accept donations and payments, and communicate their missions online,” said Marc Chardon, Blackbaud’s chief executive officer.
“This template-driven solution is ideal for new and growing nonprofits that need instant access to basic web tools” he said.
Non profit organisations signing up for Blackbaudnow are promised not to have to pay any set-up or hosting fees. They only pay a per transaction fee.
For more information go to
www.Paypal.com.au
www.blackbaud.com
www.bbnow.com.au
www.connectingup.org.au
* http://www.connectingup.org/documents/NFP%20ICT%20Survey%2008%20and%20Case%20Studies.pdf
Share this article?
Use these links to share this story with friends via social bookmarking sites.
| 
